Made for those who embrace fearlessness and fun times in life, this marquee addition to the brand's beverage portfolio features the great flavor of watermelon with a DEW twist. Mtn Dew Major Melon is a new thirst-quenching offering that takes flavor to the extreme. This includes unique and personalized engagement tactics – getting fans amped to count Mtn Dew Major Melon bottles for their chance to win a truly "life changing" prize of $1 million dollarsĪfter the commercial premieres, fans can watch the full Super Bowl spot on MTN DEW social channels and follow the conversation online at /mountaindew. DEW Nation will be able to follow along on Twitter with the hashtag #MTNDEWMAJORMELON as the brand brings elements from the commercial – including John Cena – to life for fans. *See abbreviated Promotion Rules below and visit for complete Official Rules.ĭuring the Big Game, Mtn Dew is taking engagement to the extreme by bringing this one-of-a-kind challenge to the epicenter of game day social conversation: Twitter. Who knows, they could become a millionaire*! The Mtn Dew Major Melon commercial is truly a life changing opportunity for one lucky fan."įans can tune in during the big game to watch the premiere of the Major Melon commercial and will have three attempts to give counting Major Melon bottles their best shot. "Commercials play an important role during the big game and I have a feeling fans are going to go nuts for this one. "I've been a DEW drinker for many years, so I was beyond excited to get the call to be a part of the Mtn Dew Major Melon Super Bowl commercial," says John Cena, actor, WWE Superstar and television host. Fans will have to watch the commercial closely – or maybe even multiple times – for a chance to win big, because the first person* to correctly count and Tweet the exact number of Mtn Dew Major Melon bottles in the ad could win $1 million dollars. The commercial, which will air during the first half of the big game, takes fans to the extreme – as Mtn Dew introduces the wacky world of Major Melon featuring hundreds, thousands, maybe even millions of Mtn Dew Major Melon bottles. "We're excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme." "This year, we're bringing our newest flavor, Major Melon, to the Super Bowl and we're pushing creative boundaries in a way that puts fans at the core of the concept," says Nicole Portwood, vice president, marketing, Mtn Dew. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide. The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW® twist – highlighted by the opportunity for one lucky fan to cash in on a life changing prize of $1 million dollars by counting the correct number of bottles appearing in the spot. 1, 2021 /PRNewswire/ - Mtn Dew® will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand's first permanent flavor offering in more than a decade – in a thirty second in-game advertisement during Super Bowl LV on February 7. John Cena stars in epic Super Bowl spot that gives fans the chance to win one million dollars Mtn Dew® Transports Fans to the World of Mtn Dew Major Melon™ with First-of-its-Kind Super Bowl Ad #ad Rules: ," he wrote.īelow is the new Cena – Mountain Dew commercial, along with details on his new promotion with Mountain Dew, and the full tweet: this tweet to be notified by when the counting begins this Sunday. If you count all the bottles in my #MTNDEWMAJORMELON Super Bowl ad, you could win a million dollars. Cena also tweeted on the new commercial and promotion.
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